ov-fiets 15

Enof Creatieve Communicatie reached out asking me to help them. Nederlandse Spoorwegen (main Dutch railway operator) was planning to celebrate their OV-fiets’ (public transport bike) 15th birthday, and they wanted to collaborate with an artist to decorate this party in an appropriate manner. Of course I was very excited to hear they chose for my work to make that happen! Not only because it’s beautiful exposure, an interesting subject, a partly unusual medium and a nice client, but also because it feels (and is) good to contribute to a more sustainable way of living by using more public transport and bikes. I got to make 12 poster designs based on The Netherland’s 12 provinces which you can visit using train and OV-fiets. Art prints of these posters could be won by subscribong on the website. These designes were used as soil for the rest of the identity around the celebration, including the highlight of this campaign: A few bikes per province wrapped in parts of the designs. It feels quite fun to realise my designs are driving around in different parts of the country at this very moment! :-)